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Research papers

High definition method

Given the cultural level of respondents is very different and this has a major influence especially when we ask consumers to describe their feelings, expectations, and with the help of other experiences in the field of segmentation by ARCHETYPES -...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Bruno Maresti
Company: Marpool S.r.l.
September 1, 1992
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Citation

Maresti, B. (1992a, September 01). High definition method . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/high-definition-method-